What is it?
Sports nutrition and active wear.
What we can learn.
When shopping online, there are 2 things I ask myself before hitting the ‘Add to basket’ button. Is the product in stock and when will I get it.
Myprotein answers both of these questions, right there on the product page right by the ‘Add to basket’ button (handy!)… yes, it’s in stock and it’ll be dispatched within 24 hours.
Excellent, I’ll continue to checkout then!
In a crowded market I’m more likely to buy from an online store that tells me when my stuff will be dispatched than one that doesn’t.
I can’t see any.
Did You Know?
The average British adult spends £144 each month maintaining health and fitness (source: Myprotein, 2019). There are over 52 million adults in the UK (source: ONS, 2018) so if you’re in this market you need to stand out.