Dawsons

Smooothing the Path to Purchase.

Brand name.

Dawsons.

What is it?

Musical instruments retailer.

What we can learn.

Established in 1898 Dawsons is one of the oldest retailers of musical instruments in the UK. The company prides itself on being ‘by musicians, for musicians’… however unlike some ‘old school’ retailers, Dawsons are forward thinking and innovative when it comes to ecommerce.

Here’s why…

Spreading the cost of an online purchase can help cash flow regardless of whether you’re buying for a business or making a personal purchase.

That’s why it was really welcome to find that Dawsons online store has Klarna as a payment option.

Klarna (for those who don’t know) provide easy finance options to 200,000 merchants in 17 countries. Their single mission is to make ‘paying as simple, safe and above all, as smoooth as possible’.

And they’re doing something right as on the Dawsons online store I can see exactly how much a product will cost me if I choose to pay using Klarna’s ‘pay in 3’ and spread the cost over 90 days.

Fabulous!

Upside.

More sales.

Downside.

Klarna take a small commission for each sale it processes.

Did You Know?

Klarna processes around a million sales a day (source: Klarna, 2020). And, used by some household names, they have over 85 million customers worldwide.

Website.

www.dawsons.co.uk

Author

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How can we help?

We’ll get back to you within 2 working days. Or call Lisa on +44 (0)7720 748 785 if you’d like to chat sooner.





    How can we help?

    We’ll get back to you within 2 working days. Or call Lisa on +44 (0)7720 748 785 if you’d like to chat sooner.





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