Brand name.
Nordstrom.
What is it?
Department store.
What we can learn.
Here’s a creative example of how Nordstrom increase the average basket value by utilising an alternative to the usual ‘You may also like’ or ‘Related products’ functionality.
The Nordstrom product page is setup to display product images and product information followed by a ‘LOOKS’ section which is a bit like a ‘shop the look’ feature containing items that complement the main product.
So this ‘LOOKS’ section displays the main product surrounded by other products that complement and complete the outfit (dress, trousers, footwear, bag, hat, coat, accessories).
But what’s clever about the Nordstrom ‘LOOKS’ is there’s a mini slider that gives you a few options if you don’t like the default ‘shop the look’ product choice. And product information is loaded alongside the ‘LOOKS’ with an easy ‘Add to Bag’ button.
So you never need to leave that one page to purchase a complete outfit.
Perfect!
Simple. Effective. Primed to sell.
Upside.
Increased average order value.
Downside.
The customer (if they’re like me!) could get distracted from their original purchase by looking at other products.
Did You Know?
16-54 year olds account for the highest percentage (68%) of clothes, shoes and accessory sales via online shopping in the UK in 2020 (source: Statista, 2020).
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