IWOOT (I Want One Of Those).
What is it?
Gifts and gift ideas.
What we can learn.
A very often overlooked part of an ecommerce website is the checkout section. And it’s arguably the most important part of an online store. After all, a sale isn’t a sale until your customer gets through checkout. So don’t put distractions in the way of someone paying for the items in the shopping basket stage.
Simple is better. Remember what the checkout is for. What you want the buyer to do. Buy! Quickly and easily.
IWOOT addresses this really well. The checkout is simple, sleek and speedy. And once again, the little things are the big things.
The IWOOT online store focuses the consumer on the one reason they came. Effortless buying.
I can’t think of one, really.
Did You Know?
The average checkout abandonment rate (the number of people who add products to the shopping basket but don’t complete checkout) over the past twelve years has fluctuated between 55 – 81%. (Source: Baymard Institute / September 2019).