I see things differently.


It’s not what you
pack into an online store that matters most.


It’s what you leave out.

Lisa Forster Owen
Lisa Forster Owen
Responsive Online Stores

Welcome to effortless ecommerce™.

Confidently Simple. Technically Perfect. Primed to Sell!

ANGELFYSH online stores.
Smoothing the Path to Purchase.

“ANGELFYSH build online stores for people craving effortless ecommerce. For their customers – and themselves. ANGELFYSH online stores Smooth the Path to Purchase.


I helped Sage Gateshead increase online sales by £900k in 11 months. That said, my 23 years in business has mostly been helping smaller brands. And because I run two online stores of my own, I have first-hand experience. It’d be wrong to advise you on something I’d not done myself.


Nowadays, as with any obsession, online stores are all I do. I work for PRE-START, EARLY STAGE and GROWTH businesses. I explore working with any serious and ambitious online store owner, however I have a particular affinity with women leaders. After all, I have been one since 1997.


Welcome to ANGELFYSH.”

Confidently Simple.

It’s not all about the website. It’s about you. Your content. And your products. I shift focus from what I’m selling – to what you’re selling.

Technically Perfect.

Your online store works brilliantly for every customer. Every time. No barrier to fast, enjoyable shopping – for you and them.

ANGELFYSH effortless ecommerce
Primed to Sell!

I can’t sell for you. But I will give you a World Class online store. I only partner with the world’s best. And I remove the unnecessary, keeping only what is important.

Two ways to chat right now!

If it’s a weekday (9am to 5pm) we can chat right now.


Option 1:


Option 2:
Call Lisa on +44 (0)7720 748 785.

Who is ANGELFYSH. for?

“I Want an Online Store for the First Time.”
01. effortless ecommerce for PRE-START and EARLY STAGE businesses

OK; it’s your time now. You’re ready to go. You want your first (or first proper) online store. You know what you want to sell. You know your customer. You know why they’ll buy. And you want a World Class ‘do-it-once, do-it-right’ online store.

“I Want an Online Store to Support my Growth.”

02. effortless ecommerce for more established GROWTH businesses

You’re online and doing OK. You want to get serious. Iron out niggles. Remove worry. You want more time to do what you do best and the peace of mind that World Class solutions give. A professional foundation from which to scale.

“I Want to Talk to Someone That’s Been There.”
03. effortless ecommerce for PRE-START, EARLY STAGE and GROWTH businesses

Access advice and support at a day-rate. Get the online store later. I’ve worked on the Internet a year longer than Google (I know!) So whether this is your first time or your next time. Let’s make it your best time. Let’s plan.



Keeping an Eye on Key Numbers from the World of UK and Global e-commerce.

Source: Statista Global Portal. Aggregated market/opinion/data research. Various economic/official sources. Figures are LIVE.

Annual online UK sales
£ 0 billion
% of UK buying online
0 %
% of UK sales on mobile
0 %
% ecomm. growth (2018-23)
0 %
Stories and Lessons from the World’s Best Online Stores. Sign up to A.NEWS (scroll down) to get them to your inbox before anyone else. View all A.JOURNAL.

How can we help?

We’ll get back to you within 2 working days. Or call Lisa on +44 (0)7720 748 785 if you’d like to chat sooner.

    How can we help?

    We’ll get back to you within 2 working days. Or call Lisa on +44 (0)7720 748 785 if you’d like to chat sooner.

      Registered office: Old Post Office, Bardon Mill, Northumberland, NE47 7HZ. | +44 (0)7720 748 785 | lisa@angelfysh.com | Privacy & Cookies | AWR Photography: The Twins | © 2006 – 2024 ANGELFYSH.