• Outsourcing your internet marketing vs hiring an in-house marketer

    03 Jan 2018

    Okay so which is best? Outsourcing your Internet Marketing to a consultant/agency or employing an in-house marketer?

    Outsource vs Hire in-house

    Unfortunately there is no right or wrong answer and can depend on a number of things… your business model, industry, location, competition, business goals and of course budget.

    Before I continue, I just want to clarify what I mean when I say Internet Marketing as its a collective term used for a variety of tactics. Marketing a business effectively online will usually require of a combination of some or all of these tactics, each being specialist areas… Search Engine Optimisation (SEO), Social Media Marketing, Pay-Per-Click (also known as PPC or Google AdWords), Email Marketing, Conversion Rate Optimisation, Content Marketing, Online PR and Mobile Marketing etc.

    Now some businesses hire in-house and then decide to outsource. Others outsource then hire in-house. And some businesses ‘mix and match’… outsourcing for specialist areas and keeping some areas in-house.

    At the end of the day, choosing whether to outsource or hire in-house is not simply a case of looking at your budget and choosing whichever option costs less.

    Here’s some things to bear in mind when deciding which might be best for your business…

    Outsourcing vs hiring in-house

    When you outsource your Internet Marketing you are benefiting from a team of people who all have various areas of expertise. If you keep that work in-house, your budget may not allow you to hire such a diverse team of experts.

    One of the main benefits of employing in-house however is you have a permanent, full-time employee who is physically present… in-house employees are always accessible. You can also give close supervision and collaborate in real time at all stages of your marketing process.

    On the other hand, Internet Marketing done by a professional marketing consultancy or agency is more likely to work, and work faster, generating additional profit for your business. And remember that 100% of your spend will go into your project and not on lunch breaks, internal meetings, specialist training etc.

    Plus hiring a single marketing person usually isn’t enough. Running successful Internet Marketing campaigns requires a team of at least 2-3 individuals who are experienced in their field, whether it be marketing strategy, SEO, copywriting, brand, Google AdWords etc.

    When you employ someone you also need to think about recruitment time/costs, training, salary, paperwork, holidays, sick days etc. And how much of your valuable time will be required to oversee the work?

    Another benefit of outsourcing is that consultants and agencies perform the same tasks over and over so become highly specialised in each piece of the marketing jigsaw. They keep up with what’s happening in the online marketing industry, what’s new, what works and what doesn’t. This specialisation creates efficiency in both strategy and tactics.

    Finally when I started writing this blog post I wanted to give equal attention to the pros and cons of hiring in-house vs working with a team of consultants or an agency. However I’m aware that this article actually leans towards outsourcing your Internet Marketing. This definitely wasn’t my intention but I do think the benefits of outsourcing actually speak for themselves.

    If you have any questions please don’t hesitate to get in touch.

    Thank you for reading.


  • Broad focus or Narrow focus

    13 Dec 2017

    At angelfysh we talk about how doing ‘this’ as opposed to ‘that’ will really help a business.

    So today, we look at whether your business will benefit most from a broad focus or a narrow focus.


    Naturally people often assume that a broader focus for your business is better. After all, a broader focus means you’re targeting more people which should lead to more sales shouldn’t it?


    Narrow is better.

    Think of it this way, who wants to be a member of a club where everyone can be a member? If it was us, we’d want to be a member of a club that is specifically for me or how I aspire to be.

    And it’s no different in business. You need to know who your target audience is – How old are they, where they shop, what they eat, even what their personalities are. Once you know who your customer avatar is, it should be easier to target them. Find out how to create your customer avatar with infusion.com.


    No business is for everyone and no business should try to be.

    Woolworths is a perfect example of a business that had too broad a focus. You can almost guarantee that your grandparent, parents and siblings all knew of Woolworths, yet no one knew what their main purpose was. They had a broad focus and no customer avatar, hence they went bust.


    So this angelfysh blog post helps you with the broad focus or narrow focus question.

    If you’d like to explore this or any Business Communications issue further, please email lisa@angelfysh.com.

  • Pushed content vs unique content

    01 Dec 2017

    When it comes to Social Media content there is a fine line between pushed and unique content.

    Looking at it from an SEO perspective, search engines love unique content, the more the better. However there is often not the time or money for this.

    Create too much unique content, you run the risk of wasting valuable time and effort. Keep pushing the same content, your business reputation will become one of spam – uncreative and lazy.

    How to get the balance right.

    Blogs are probably one of the most useful pieces of Social Media content you can create. From just one content rich blog you can then go on to create 4 to 5 pieces of content for your other platforms, including Twitter and Facebook. This allows you to get much more out of your unique content.

    The amount of content needed for each business varies drastically depending on your industry, audience and purpose; but using your blog as a content starting block can be used across the majority of businesses.

    For information about marketing your business, please feel free to get in touch.

  • 10 Tips on how to promote your blog posts after you hit publish plus links to another 295 tips [UPDATED FOR 2017]

    19 Nov 2017

    How to promote your blog content and news articles

    This blog post did really well when we first published it 3 years ago in 2014. So we’ve updated it towards the end of 2017.

    Okay you’ve spent hours researching, crafting and polishing the perfect blog post and you’ve hit the publish button.

    How to promote your blog posts in 2017

    So now all you have to do is sit and wait for all the lovely traffic to pour in right?


    Now you need to start actively promoting it and engage with new readers.

    Here’s 10 tips to help you promote your blog post

    1. Make sure you choose a compelling title for your blog post. Something people will want to click on.

    2. Promote via social networks. Tweet to Twitter. Post to Facebook, Google+ and LinkedIn. Images and infographics to Instagram and Pinterest. Videos to YouTube etc.

    3. Take your blog post, turn it into a pdf and upload to SlideShare and other document sharing websites. This works well for ‘how-to’, ‘lists’ and ‘top 10’ type blog posts.

    4. Feature and link to influential websites, blogs and brands in your market from within your blog post. And let those people know on social media that you’ve featured them in your blog post. They’ll most likely reward you by sharing and re-tweeting (IF your content is good enough though).

    5. If your blog post contains statements, facts and figures, make sure you back them up with references and quotes from experts in this niche. Include a ‘click to tweet’ option for quotes. Then again let those people know via Twitter etc that you’ve featured them.

    6. Get to know who the authorities in your market are. Network with them. Share their content. This again will get you noticed and could generate some ‘shares’ from them.

    7. Make sure you encourage your readers to share your blog post. Place social share buttons at the bottom of your blog post (you could include share buttons at the top too). And ask people to share.

    8. If you have a database of email subscribers make sure you do a mail shot each time you publish a new blog post.

    9. Find forums in your niche and become part of the community. Join in with conversations, offer help and advice but don’t over-promote your blog posts just yet. And take the time to read the forum rules first.

    10. Make sure you re-share your blog post again across various social networks. Use the image below as a guide on how often to share across Twitter, Facebook, Google+ and Tumblr.

    Social Media sharing frequency guide

    The original source of this image can be seen across at Search Engine Journal in this post Traffic generation for blogs on a budget

    And the additional 295 tips I promised are…

    30 Little-Known Ways To Promote A Blog Post In 2017 by Joey Barker at Unfunnel.

    How to Promote Your Blog Posts Using Social Media: A Guide for Marketers courtesy of Social Media Examiner (May 2017)

    How To Promote Your Blog: 101 (Free) Ways To Boost Traffic written by Karen Evans, the founder of Start Blogging Online.

    31 ways to promote your blog courtesy of Stuart at NicheHacks (good stuff in here).

    Rebekah Radice’s post 25 Smart ways to promote your latest blog post will also give you some good ideas.

    14 ways to promote your blog posts after you publish was written earlier this year by Jessie Joathome across at BlogHer and is worth reading.

    Samuel Pustea wrote this useful article 50 ways to promote and market your blog post.

    There’s a nice infographic at Marketing Land showing 30 ways to promote your blog posts.

    And another infographic entitled 9 powerful blog promotion tactics can be seen across at Social Marketing Writing.

    Thank you for reading. If you’ve enjoyed this post please do share it.

    Lisa Forster

  • Turning loss into profit within a year

    03 Aug 2017

    Our client Bettal Quality Consultancy are a compliance systems provider of CQC Policies and Procedures for the care sector. Customers include domiciliary care and residential care homes, learning disabilities and mental health services as well as personal plans and day services.

    The challenge

    Almost all clients want to win more business. And Bettal was no different. They wanted to increase awareness, hold on to existing customers and win new customers.

    The results

    During the last regular meeting with our client, this is what they had to say…

    “Before we worked with angelfysh we were making a loss. We now win an average of 6 new customers every single month which is unheard of.”

    And to put this into perspective, these 6 new customers for Bettal results in a 20-times return on investment for them each month.

    How do we do this?

    With a mixture of Search Engine Optimisation of the existing website, regular Blogging, Social Media Marketing along with Google AdWords and Facebook Advertising that direct prospective customers to a landing page which help convert enquiries into sales.

  • Advertising vs PR

    08 Feb 2017

    As general rule, new ventures should not advertise in the early days – at all. They should invest in PR instead. If your brand is right, you will have a new and amazing story to tell. So tell it.

    Advertising vs PR

    So what’s the difference? PR is compelling current storytelling, teaching us about new and exciting products or brands. Whereas advertising is there to reinforce a story already told, promoting an existing brand, position or idea.

    Balancing it out.

    A balance needs to be struck between the amount of PR and Advertising your business does. And generally this balance depends on what stage of the scale you’re on.

    It’s a common mistake for new businesses to want to advertise straight away. But how can you reinforce a story that no one’s ever heard of? Using PR is a much more effective and often cheaper way of teaching your audience about your story.

    Then once your story is out, you can start to think about advertising.

    But PR can become bad when you’re telling the same story over and over again. Whilst repetition can strengthen advertising, it causes PR to weak and become less effective. It’s all about finding that balance.

    We’re not enemies of advertising, in fact we love it. But the timing has to be right in order for it have a positive impact on your business.

    To chat with us about how we can help you and your business, email us or call us on 0191 276 6904.

    Thank you.

  • Always Wear Red is one of our biggest clients

    16 Dec 2016

    The Red luxury fashion accessories brand which was only launched in February 2016, believes that Confidence is a Colour. The colour Red in fact.

    Always Wear Red - Luxury fashion accessories

    angelfysh updates and runs the day to day life of Always Wear Red’s 7 Social Media platforms, publishing a total of over 143 pieces of Social Media content every week.

    Although the number may seem high, by using a mixture of unique and pushed content we’re able to create all of the Social Media content within a reasonable timeframe, giving the client value for money.

    For Always Wear Red’s Social Media content we produce one high quality blog ever day which helps to fuel the daily Twitter, Facebook, LinkedIn and Google+ updates. On top of this we also create 3 daily Instagram photos which are also shared on Pinterest.

    To develop and maintain an active, on-brand Social Media presence doesn’t need to be massively time consuming as long as you are organised.

    You can visit Always Wear Red’s online store here.

  • Running it versus telling the world about it. What is more important?

    08 Dec 2016

    What’s the point in understanding how to run a business if you don’t understand how to communicate it? And what’s the point in understanding how to communicate a business without understanding the best way to actually run it?

    Being able to provide a service here at angelfysh with the ability to look at both aspects is really useful. You see, we have set, run, sold and/or merged 8 of our own brands over about 20 years.

    So we are not just talkers – we are ‘doers’ too. And what is more important? We don’t know! So it’s a good job we are proven at both things.

  • Rebecca won

    30 Nov 2016

    Here at angelfysh we’re pleased that our newest member of the team, Rebecca, was awarded Baltic Training’s apprentice of the month award for September 2016.

    (Baltic Training Apprentice of the month)!

    We’re not sure that Rebecca did anything special really – she was just doing what we do! But the recognition of impressive performance is really nice.

    Thank you Baltic Training!

  • 10 years. 4 Bullets.

    22 Nov 2016

    angelfysh is ten years old this month, this year. That has turned a few heads and we are happy to welcome our new clients to our team. We will introduce them to you soon.

    In the meantime, here are the four things that we major on here at angelfysh. This is what our new clients are accessing – all at the same time:

    • The ability to get to grips with our clients overall goals and what each client wishes to achieve. This includes profit and growth targets.
    • Being able to think strategically about how to communicate the business holistically, on a budget. All measurable.
    • Bringing together a wide range of marketing tactics to feed into as well as feed in to one another. Making sure we are spending time and money doing the right things.
    • Being able to manage the creative and design aspect for clients. We’ve been doing this bit for 15 years.

    We actually can’t see how accessing any less than all four of these things at the same time can be the right thing to do. They’re all so intertwined.

    If you’d like to chat, we are on 0191 276 6904 anytime.

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